SCOTTSDALE, AZ – CU Realty Services, the largest real estate Credit Union Service Organization (CUSO) in the United States, has expanded into Georgia and Oklahoma through partnerships with two new credit unions. Atlanta Postal Credit Union and WEOKIE Federal Credit Union, based in Oklahoma City, are the first credit unions in their states to offer CU Realty’s signature HomeAdvantage® program to their members. HomeAdvantage is a turnkey real estate marketing platform that helps credit unions attract and nurture home-buying members and close more purchase loans.
CU Realty Services currently serves more than 120 credit unions in 24 states. The HomeAdvantage platform features an online real estate search portal where members can access active MLS listings, neighborhood research tools and a network of real estate agents. When credit union members use HomeAdvantage to buy or sell a home, they qualify to earn cash-back bonuses at closing called Cash Rewards. The average savings equals $1,600 per transaction. In 2019, credit unions whose members used HomeAdvantage achieved an average pull-through rate of 85 percent.
“HomeAdvantage offers unparalleled value and benefits for credit unions seeking a solution to reach more home buyers,” said Mike Corn, president and CEO of CU Realty Services. “Our technology platform empowers credit unions to attract and engage more potential home buyers throughout the purchase journey, which helps unlock opportunities to close more purchase loans. HomeAdvantage can be a game-changer for both the member and the credit union!”
Atlanta Postal Credit Union in Georgia has 100,000 members and $2.1 billion in assets. Based in Oklahoma City, WEOKIE Federal Credit Union serves 57,000 members and has $1.18 billion in assets.
ABOUT CU REALTY SERVICES
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. The CUSO works with more than 120 credit unions and mortgage CUSOs in 24 states to offer its turnkey real estate marketing platform, HomeAdvantage. Through the program, credit union members can search for homes, research neighborhoods, calculate costs of homeownership, connect to experienced real estate agents and qualify to earn HomeAdvantage Cash Rewards. By offering this program to members, credit unions are able to attract, identify and engage more home buyers, and consequently close more loans. To learn more, please visit www.curealty.com.
