HomeAdvantage® partners with seven new credit unions 


SCOTTSDALE, AZ – Seven new credit unions, including the first two in the state of New Hampshire, have launched HomeAdvantage® to attract and nurture home-buying members and close more purchase loans. When credit union members use an agent in the HomeAdvantage network to buy a home, an impressive 80 percent of those applicants stay with the credit union for financing. Members also earn cash savings in the form of HomeAdvantage Cash Rewards when they use the program, which averages $1,900 per real estate closing. More than $60 million in Cash Rewards have been given to members  during the program’s lifetime. 

HomeAdvantage is the largest real estate Credit Union Service Organization in the United States with more than 125 credit union partners throughout the United States. HomeAdvantage’s newest credit union partners are:

•  FedChoice Federal Credit Union (Lanham, MD) – 24,000 members, $437 million in assets

•  First Service Credit Union (Houston, TX) – 68,000 members, $896 million in assets

• Heritage Grove Federal Credit Union (Salem, OR) – 8,600 members, $152 million in assets

•  Kemba Financial Credit Union (Gahanna, OH) – 121,000 members, $1.45 billion in assets

•  One Nevada Credit Union (Las Vegas, NV) – 75,500 members, $1.36 billion in assets

•  St. Mary’s Bank  (Manchester, NH) –114,900 members, $1.45 billion in assets

•  Service Credit Union (Portsmouth, NH) – 321,700 members, $5.36 billion in assets

“We are thrilled to welcome these new credit union partners into the HomeAdvantage program,” said Herb Behrens, CEO of HomeAdvantage. “Our core mission for 22 years has always been to make the home-buying process easier and more affordable for credit union members. We are excited that over 700,000 more members will have access to the features and Cash Rewards that HomeAdvantage makes possible.”

HomeAdvantage’s signature real estate marketing platform features frontend tools that attract members at the beginning of their home-buying journey. Backend systems and personal touchpoints nurture them until they are ready to transact. One of those critical touchpoints is the connection to a HomeAdvantage-certified real estate agent who is trained to keep credit union financing top-of-mind. HomeAdvantage recently announced a national expansion. Credit union members can now connect with certified real estate agents and earn HomeAdvantage Cash Rewards in nearly every state and metro area in the U.S. 

HomeAdvantage, formerly CU Realty Services, provides real estate services that helps credit unions increase their purchase mortgage business while saving their members money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Credit union members can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When credit unions offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans and giveback to members. Visit www.homeadvantage.com to learn more.