CU Realty Services Now Offers Its Real Estate Marketing Platform to Smaller Credit Unions


A new, cost-effective service level enables more credit unions to provide real estate tools with cash incentives to members

SCOTTSDALE, Ariz., August 12, 2019—CU Realty Services, the largest real estate credit union services organization (CUSO) in the United States, now offers a streamlined version of HomeAdvantage®—its turnkey real estate marketing platform—to credit unions with smaller member bases under 40,000. 

HomeAdvantage helps credit unions build stronger member relationships by delivering a one-stop, home-buying and selling experience. The platform features an online real estate search portal where members can access active MLS listings, neighborhood research tools and a network of local, reputable real estate agents. When members use one of those agents to close on a property, they qualify to earn Cash Rewards equaling 20 percent of the agent’s commission. The average member saves more than $1,500 per transaction.

Until now, HomeAdvantage has been implemented primarily by larger credit unions focused on using the platform as a strategy to attract, nurture and close mortgage leads. This new service level is ideal for smaller credit unions seeking to add time- and cost-saving benefits to members interested in buying and selling homes in their communities. It offers a simple plug-and-play implementation to get the basic tools of HomeAdvantage up and running quickly.

“We’re very excited to now be a value-added partner to credit unions of all sizes,” says Tina Powers, chief operating officer for CU Realty Services. “This new service offering means that more credit unions than ever can help members save money on one of the most expensive transactions in their lives.”

The first credit unions to take advantage of this new offering are:

    • •   Cascade Federal Credit Union (Kent, Washington): 9,200 members, $303M in assets
    • •   Education First Credit Union (Columbus, Ohio): 13,100 members, $113M in assets
    • •   Freedom Federal Credit Union (Bel Air, Maryland): 32,000 members, $306M in assets
    • •   Kane County Teachers Credit Union (Elgin, Illinois): 21,100 members, $257M in assets.

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business with its turnkey real estate marketing platform, HomeAdvantage. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members in 25 states. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a cash reward. By offering HomeAdvantage to members, credit unions are able to achieve significant increases in their purchase mortgage business. To learn how credit unions are becoming members’ first point of contact, visit