USF Federal Credit Union Becomes the 13th Florida CU to Partner with CU Realty Services


Forbes’ No.-1 Ranked Florida credit union will use HomeAdvantage to enhance its already stellar member services while increasing mortgage pull-through rates[

SCOTTSDALE, Ariz., September 17, 2018— USF Federal Credit Union—ranked by Forbes as Florida’s No. 1 credit union—is advancing its award-winning member services by implementing HomeAdvantage® from CU Realty Services, the largest real estate CUSO in the nation. HomeAdvantage is a turnkey real estate program that offers members the online tools and support they need to buy and sell their homes. Through the program, members have access to property listings, recent sales data, neighborhood demographics, a network of reputable real estate agents and HomeAdvantage Cash Rewards at closing.

usf fcu
Based in Tampa, Florida, USF FCU offers a full range of financial services to the faculty, staff, students, alumni association members and families of the University of South Florida. With $600 million in assets, USF FCU serves more than 60,000 members through eight branch locations and thousands of shared branches.

HomeAdvantage has seen tremendous growth in the Sunshine State. USF FCU is the 13th Florida-based credit union to implement HomeAdvantage and one of five that have adopted the program over the past 12 months. For these credit unions, HomeAdvantage delivers a lead generation, nurturing and marketing automation system that helps CUs engage with more home-buying members at the earliest stages of their home-buying journey.

The program helps CUs strategically identify members considering a purchase transaction and stay engaged with them throughout their entire home-buying journey. As a result, credit unions see significant wins, including increases in application volume and closings. After implementing HomeAdvantage, many CUs report pull-through rates of 80 percent or higher.

About CU Realty Services, LLC

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a cash reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business. CU Realty Services partners with hundreds of credit unions and mortgage CUSOs in 24 states. To learn how credit unions are becoming members’ first point of contact, visit

About USF Federal Credit Union

USF Federal Credit Union offers a full range of financial services to the faculty, staff, students, alumni association members, and families of the University of South Florida. USF FCU divisions include Darden Credit Union serving employees of Darden Restaurants, Inc., and Red Lobster Credit Union for employees of Red Lobster restaurants. Please visit: for more information.