HomeAdvantage from CU Realty Services Helps Illinois-based CU Make Homeownership More Affordable by Saving Members $2 Million with Cash Rewards
SCOTTSDALE, Ariz., November 29, 2017—Using HomeAdvantage®, the turnkey real estate program from CU Realty Services (CURS), BCU has hit another impressive milestone—providing over $2 million in Cash Rewards to their members! In 2016—in recognition of their work to make homeownership more affordable—BCU was one of eight credit union clients inducted into CURS’ inaugural “Million Dollar Club.”
BCU launched HomeAdvantage in 2011 with a goal to increase purchase mortgage volume by offering enhanced home buying and selling services and cash back benefits as a way to help members save money. For BCU, the program attracts and identifies members who are potential home buyers or sellers and then engages with them to nurture those relationships all the way through the closing process.
For members, HomeAdvantage provides a one-stop, home buying and selling experience. They can search for properties, find a real estate agent and earn HomeAdvantage Cash Rewards at closing using an approved agent. Cash Rewards are equal to 20 percent of the agent’s earned commission and save members an average of $1,570 per transaction nationwide. BCU has now saved its members more than $2 million in cash-back benefits.
“We are extremely excited that the program has been this successful,” said Bob Pondelicek, director of mortgage sales at BCU. “Being able to partner with CU Realty has proven to be invaluable. The HomeAdvantage team has helped us enhance our members’ overall experience by providing top-notch agents and a great online tool that offers customizable search options for each and every member who is buying or selling a home.”
Headquartered near Chicago, the credit union serves almost 234,000 members located in all 50 states and Puerto Rico. Since starting with the HomeAdvantage program, BCU has experienced:
- 7,820 Registrations
- 1,375 Closings
- $2,012,000 in Cash Rewards
81% Lending Rate
Pondelicek says their members have had an outstanding response to the robust HomeAdvantage program. “Earning a Cash Reward has helped many members reduce their out-of-pocket contribution to the closing transaction. It’s such a big benefit to many first-time home buyers who already have limited funds for closing, and it makes the transaction a little less stressful financially.”
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a cash reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business.
CU Realty Services partners with hundreds of credit unions and mortgage CUSOs in 24 states. To learn how credit unions are becoming members’ first point of contact, visit www.curealty.com.
About BCU
BCU is a $2.5 billion full-service financial institution providing SEG and community banking to over 200,000 members in all 50 states and Puerto Rico. The fastest growing credit union in the last 30 years, BCU is regarded as having set new standards for bringing together technology and member service in the fast-changing world of financial services delivery. As an organization, BCU is committed to improving members’ financial well-being through the brand promise We’ve Got Your Back. Membership is open to several prestigious employers around the country and those living or working in Chicago-area communities.
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