HomeAdvantage program boosts purchase mortgage business by nearly 56 percent
SCOTTSDALE, Ariz., July 14, 2016—TwinStar Credit Union, based in Olympia, Washington, had their sights set on increasing their purchase mortgage volume but had no idea how significant the increase would be. The more than $1 billion credit union turned to the HomeAdvantage™ program in December 2015 and has since experienced a 56 percent rise in their purchase mortgage business.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]HomeAdvantage is a turn-key real estate program from CU Realty Services, which is the largest real estate CUSO in the U.S. TwinStar decided to join the program because CU Realty offered a solution to build and strengthen relationships with experienced real estate agents and, in turn, increase the CU’s purchase mortgage volume.
“Agents are critical to our success,” said Racardo McLaughlin, AVP of mortgage origination at TwinStar. “While members get a substantial Cash Reward at closing by going through the program, an even bigger benefit is the guidance from our preferred agents. Their professionalism, credentials and experience has been crucial to instilling confidence in our members. They know they are in good hands.”[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”716″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]CU Realty Services’ President and CEO Mike Corn says establishing the right relationships with the right real estate agents can transform a credit union’s mortgage business. “Our program works because we put members in the hands of professional agents who are committed to the credit union community. So, when agents connect with buyers, they help ensure that the member carries out their financing with the credit union.
The HomeAdvantage program offers members the opportunity to search for homes online, research neighborhoods, find a real estate agent and earn a Cash Reward at closing. “By offering the program to members, credit unions are able to extend their reach and engage buyers much sooner in their home buying journey,” said Corn.
TwinStar saw strong success in just the first six months with more than 240 members enrolling in the program. Of these, 62 were buyers who had not yet been prequalified for a loan but were already planning to purchase within 180 days. Through HomeAdvantage, the credit union has already completed 14 closings, given more than $17,000 in Cash Rewards and generated 12 new loans through the pipeline. “We would likely have missed some of these buyers without HomeAdvantage,” said McLaughlin. “The program helped us connect with the buyers and enabled us to play a key role in their home buying journey.”
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a Cash Reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business.
CU Realty Services partners with hundreds of credit unions and mortgage CUSO’s in 24 states. To learn how credit unions are becoming members first point of contact, visit www.curealty.com.
About TwinStar Credit Union
TwinStar Credit Union was founded in 1937 by high school teachers who wanted to help educators weather the storms of the Great Depression. TwinStar has since grown to more than $1 billion in assets. TwinStar Credit Union services more than 100-thousand members and has 19 branches throughout Washington and Oregon. For more information, visit www.twinstarcu.com.
