SCOTTSDALE, Ariz., December 28, 2018 — CU Realty Services is recognizing the efforts of two credit union clients—Wright-Patt Credit Union and Partners Federal Credit Union—for saving members money through the HomeAdvantage® program. HomeAdvantage is the turnkey real estate program from CU Realty Services—the largest real estate CUSO in the U.S.
The Million Dollar Club recognizes credit unions that have saved their home-buying and home-selling members $1 million or more in the form of HomeAdvantage Cash Rewards. Members earn the cash-back bonus from buying or selling a home using a real estate agent in the HomeAdvantage network. The value is equal to 20 percent of the agent’s earned commission.
Wright-Patt implemented HomeAdvantage in 2010 with a goal to increase purchase mortgage volume and deepen member relationships. By 2016, the CU had saved home-buying and home-selling members $1 million, earning a place in CU Realty’s Million Dollar Club. Now, just two years later, the Ohio-based credit union has reached an even bigger milestone in the club: $2 million status.
Partners Federal Credit Union implemented CU Realty’s HomeAdvantage real estate program in 2013. In just five years, the credit union that serves employees of the Walt Disney Company, is celebrating its induction into the Million Dollar Club at the $1 million level.
According to Tim Mislansky, senior vice president and chief lending officer of Wright-Patt, the HomeAdvantage program has allowed the credit union to reinforce its mission to provide more value to the CU’s 330,000 members who live in and around the Miami Valley and Columbus, Ohio, areas. “We’re helping members save money – perhaps buy a new washer and dryer when they buy that home, or pay some of the bills that come with owning a home, or even bring down their closing costs in some instances.”
Partners’ vice president of home mortgage and real estate, Brad Tichenor, explains how the HomeAdvantage program allows Partners to further solidify their relationship with their members. “Having the ability to provide a member with a benefit, in the form of HomeAdvantage Cash Rewards at closing, creates a trust with members that—going forward—they’re going to continue to use the credit union,” said Tichenor. “It really insulates that member from going somewhere else knowing that you have a much better sense of control over the transaction,”.
HomeAdvantage delivers a lead generation, nurturing and marketing automation system that helps CUs engage with home-buying members at the earliest stages of their home-buying journey, and keeps the CU on the member’s mind. For members, HomeAdvantage provides a one-stop, home-buying and selling experience, complete with online access to the real estate tools and support they need to buy and sell their homes, including a network of reputable real estate agents.
HomeAdvantage is a win-win for CUs and members alike. “The HomeAdvantage program has been a tremendous benefit to our members – and any credit union that that is looking to deliver more value back to their members and provide more economic benefit back should look at the program,” said Mislansky.
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a cash reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business. CU Realty Services partners with hundreds of credit unions and mortgage CUSOs in 24 states. To learn how credit unions are becoming members’ first point of contact, visit www.curealty.com.
About the “Million Dollar Club”
The Million Dollar Club” was launched by CU Realty Services (CURS) in 2017 as a way to recognize credit unions that use HomeAdvantage to help their members save money on real estate transactions. By maximizing all the features and benefits of this turnkey real estate program from CURS, credit unions in the “Million Dollar Club” have each saved their home buying and home selling members more than $1 million in the form of HomeAdvantage Cash Rewards. Through these savings, HomeAdvantage is helping CUs across the U.S. turn members’ home buying dreams into homeownership realities. While hundreds of credit unions use HomeAdvantage to help their members, only a select few have surpassed the million dollar lifetime Cash Rewards milestone.
About Wright-Patt Credit Union
Established in 1932, Wright-Patt Credit Union is a member-owned, not-for-profit financial cooperative proudly serving the Miami Valley with over 320,000 members and $3.2 billion in assets. As a cooperative, Wright-Patt Credit Union joins members together, pooling financial resources to meet the needs of all. The pooled resources provide the capital to run a strong and efficient operation. Wright-Patt Credit Union is headquartered in Beavercreek, Ohio, and has 31 Member Centers throughout Southwest Ohio and the Columbus Area. Wright-Patt Credit Union’s mission is to help people through life by allowing members to achieve a greater degree of economic independence. Visit Wright-Patt Credit Union’s website at www.wpcu.coop for more information.
About Partners Federal Credit Union
For more than 50 years, Partners Federal Credit Union has delivered The Partners Difference to over 125,000 members, with the highest levels of service, value, access and convenience. Plus, a full array of financial products including savings, checking, loans, wealth management and the latest in innovative account access. And always with an exclusive connection to The Walt Disney Company that ensures a level of quality unsurpassed in banking. Partners is truly Cast Members serving Cast Members, creating a genuine bond and commitment to service that no other financial institution can match. To be eligible for membership at Partners, you must be an employee of The Walt Disney Company or one of its subsidiaries; aretiree of The Walt Disney Company or one of its subsidiaries; or an immediate family member or roommate of one of the above. To learn more about Partners Federal Credit Union, please visit their website: partnersfcu.org
