Becoming more dynamic and competitive in a tight market started with HomeAdvantage, a turnkey real estate program from CU Realty Services.
SCOTTSDALE, Ariz., January 25, 2018—With goals of providing innovative real estate tools to members and increasing mortgage closings, Anheuser-Busch Employees’ Credit Union (ABECU) has implemented HomeAdvantage®, the turnkey real estate program from CU Realty Services. This is the first expansion into Missouri for CU Realty Services, the largest real estate CUSO in the U.S.
ABECU—the third largest CU in Missouri—is headquartered in St. Louis, where low inventory and rising prices are driving a stable but competitive housing market. By offering HomeAdvantage to its members, the CU can reach and support more home buyers much earlier in the home-buying process—and stay engaged until they are ready for a mortgage. Credit unions often report pull-through rates of 80 percent or higher when members use HomeAdvantage.
The program also provides savings to members at closing through HomeAdvantage Cash Rewards. When members use a real estate agent in the HomeAdvantage network, they qualify to earn a cash-back benefit equal to 20 percent of the agent’s commission. In 2016, HomeAdvantage gave back almost $5.5 million in Cash Rewards to members nationwide. In Florida, cash-back benefits average $1,500 in savings per transaction.
Chartered by the state of Missouri, ABECU and its subsidiaries—Purina Credit Union and American Eagle Credit Union—serve more than 123,000 members in 12 states. The ABECU launch paves the path for other CUs in the Show-Me State to implement HomeAdvantage.
“We are excited to partner with ABECU,”said Tina Powers, chief operating officer at CU Realty Services. “We look forward to helping them reach their purchase mortgage goals, and we are confident that HomeAdvantage is just the tool to do so.”
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a cash reward. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business.
CU Realty Services partners with hundreds of credit unions and mortgage CUSOs in 24 states. To learn how credit unions are becoming members’ first point of contact, visit www.curealty.com.
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